Google reads every email which you send and receive, claimed by Microsoft. In its latest campaign titled ‘Don’t get scroogled by Gmail’, the software maker says that Google reads every email a user sends and receives in order to dish out related advertisements.
Through the campaign, Microsoft asks users to switch to its own free email service Outlook.com, which it claims “doesn’t go through the content of users’ emails to show ads.” It also asks users to sign an online petition against Gmail to let Google know that “going through every one’s personal email messages to sell ads is unacceptable.”
On Google website, It says, “In Gmail, most of the ads we show appear next to an open email message and are related to the contents of the current email conversation or thread.” Microsoft explains this with a host of examples on its website Scroogled.com. One example is Google advertising details of divorce lawyers to a woman who has emailed to her friend that she is separating from her husband.
The makers of Windows operating system says Google has not given users the choice to not show their private emails to the company. It also highlighted that the internet search giant currently faces six class-action lawsuits because of its practice of sifting through subscribers’ emails.
Microsoft said, “We honor the privacy of our Outlook.com users, and we are concerned that Google violates that privacy every time an Outlook.com user exchanges messages with someone on Gmail. This campaign is as much about protecting Outlook.com users from Gmail as it is about making sure Gmail users know what Google’s doing.”