First time Facebook mobile users overtaken the desktop users

First time Facebook mobile user has overtaken desktop users


First time the number of active daily visitors checking Facebook on mobile is higher than the number of people surfing the social network on the Web. Overall,Fb says there are 1.06 billion active Fb users in the world. among them 618 million of them are visiting daily and 157 million are checking it from mobile.
FB focus on putting mobile first, with new apps and features. Facebook is the largest social network in the world, and it was the most used mobile app across iOS and Android devices in the USA in 2012, according to recent comScore numbers.
“In 2012, we connected over a billion people and became a mobile company,” said FB CEO Mark Zuckerberg in a statement.
This is great news for FB, which is figuring out the best way to make money off all those smartphone and tablet users. Its biggest earner is advertising, which makes up 84% of the company’s revenue. The big story this quarter is mobile ads, which the company said accounted for 23% of its ad revenue, a huge leap from the third quarter of last year when it was just 14%. Big companies like Wal-Mart are tapping into Facebook’s audience. The retailer served up 50 million mobile ads in the fourth quarter.
Facebook also makes some money off Facebook games like Farmville, which share revenue with the social network, but is hoping to move beyond just Zynga to become the “default” platform for mobile games from all developers.

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