Apple CEO apologizes to Chinese Customers

Apple CEO apologizes to Chinese Customers

Mr .Tim Cook , CEO of Apple Inc apologizes to Chinese Customers for their  repair policies  in China. In Apple’s China website two weeks back a statement  said that “misunderstandings” may have led to the perception “Apple’s attitude was arrogant” towards Chinese customers.

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The State media CCTV in China accused the firm of arrogant and  cupidity of  Apple on Chinese Customers .

Mr. Cook  , wrote a apologizes letter to Chinese Customers as “We are aware that a lack of communications led to the perception Apple’s attitude was arrogant and that we do not care and attach importance to consumer feedback,” Mr Cook wrote. “We express our sincere apologies for any concerns or misunderstandings this gave consumers.”

Apple improves their warranty terms and policies  in China after this backlash by CCTV in China.  China is the second  biggest market place of Apple products , Mr. Cook expected to replace North America  to China as Apple’s largest source of revenue by earlier of this year




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